Bestselling author and six-time WWE champion Chris Jericho shares twenty of his most valuable lessons for achieving your goals and living the life you want, jam-packed with fantastic stories and the classic off-the-wall, laugh-out-loud Jericho references he’s famous for.

The result is a fun, entertaining, practical and inspiring book from the man with many scarves but only one drive: to be the best. After reading No Is a Four-Letter Word, you’ll discover that you might have what it takes to succeed as well … you just need to get out there and do it. That’s what Jericho would do.