Pink is for boys . . . and girls . . . and everyone! This timely and beautiful board book rethinks and reframes the stereotypical blue/pink gender binary and empowers kids-and their grown-ups-to express themselves in every colour of the rainbow. Featuring a diverse group of relatable characters, Pink Is for Boys invites and encourages children to enjoy what they love to do, whether it’s racing cars and playing baseball, or loving unicorns and dressing up. Vibrant illustrations help children learn and identify the myriad colours that surround them every day, from the orange of a popsicle, to the green of a grassy field, all the way up to the wonder of a multicoloured rainbow.

Parents and kids will delight in Robb Pearlman’s sweet, simple script, as well as its powerful message: life is not colour-coded